Walmart Moves to Eliminate Synthetic Dyes in Private Brand Foods Description:
Walmart commits to removing synthetic dyes from its U.S. private-label products by 2027, aligning with consumer preferences.
FEATURED
Bentonville, AR — Walmart has announced plans to eliminate synthetic dyes and over 30 other ingredients from its U.S. private brand food products, its U.S. private brand food products, such as Great Value, Marketside, Freshness Guaranteed, and Bettergoods, with a target completion date of January 2027, as outlined in a recent corporate statement.
The Details:
The initiative removes 11 synthetic dyes, such as Red No. 40 and Yellow No. 5, along with preservatives and artificial sweeteners, responding to customer demand for simpler ingredients while maintaining taste and value.
The move affects all Walmart U.S. food private brands, supporting a more transparent food system and aligning with evolving health-conscious trends.
Walmart President and CEO John Furner said, “Our customers want products with familiar ingredients, and we’re delivering on that promise.”
The transition will leverage natural alternatives, with the company collaborating with suppliers to meet the 2027 deadline.
Why It Matters:
This shift could set a new standard for the U.S. food industry, boosting consumer trust and influencing market trends.