PepsiCo Snags Austin-Based Poppi for $2B, Bolstering Health Drink Portfolio
PepsiCo acquires Poppi, an Austin prebiotic soda brand, for nearly $2 billion, doubling down on health-focused beverages.
FEATURED
Austin, TX — On March 17, 2025, PepsiCo announced its $1.95 billion acquisition of Poppi, an Austin-based prebiotic soda brand, marking its second health-focused purchase in the city.
The Details:
Deal Breakdown: The acquisition nets PepsiCo $1.65 billion after $300 million in cash tax benefits, with additional payments tied to Poppi’s future performance milestones.
Poppi’s Rise: Founded in 2018 by Allison and Stephen Ellsworth, Poppi hit $100 million in sales by 2023, offering low-sugar, prebiotic sodas with apple cider vinegar.
Austin Trend: PepsiCo’s move follows its 2024 acquisition of Siete Foods, signaling a focus on Austin’s health-driven brands.
Why It Matters:
PepsiCo’s buy strengthens its health beverage lineup, tapping into Austin’s innovation hub to meet rising consumer demand.
Bottom Line:
PepsiCo bets big on Poppi to keep Austin’s “Keep Pepsi Weird” vibe alive and thriving.